Here's what our clients say about us

Top Level Training By Top Trainers

Thank you again for the Leadership workshop The Longley Sales Academy have involved us over the past few days – it was a top level training delivered by top trainers. I will be committed to keep alive the learnings, not only for my benefit, but also for the benefit of those who surround me. 

Sales Manager – Global Manufacturing / Engineering Client

Clear, Relevant Leadership Skills

I just wanted to send a note to thanks for a great 2 days this week. It was great to be able to spend time together as a team looking at how we lead and improve the performance of our teams, with really clear, relevant leadership skills to use that we can now apply in our day to day roles. I feel genuinely enthused after it! 

Sales & Marketing Director – Managed Cloud Service Provider UK

Sales Training Expertise

The Longley Academy has many years of experience of what works in the sales arena. Their expertise in base level qualification, effective customer calling and creating competitor differentiation is in my experience unique. The approach is based on a wide body of expertise but combines style with fun, innovation and humour which produces outstanding results. 

Vice President of Sales – European IT Services Provider

Longley Sales Academy Effect

I can say with conviction that the training has transformed the way we do business. Known internally as the ‘Longley Effect’, our sales pipeline & conversion rates have been growing ever since we ran the workshops. This is not just another sales training seminar that gives unquantifiable results. It delivers useable techniques and skills for any organisation wanting to move onto the next level. I cannot recommend Longley Academy highly enough. 

Director – Global IT Solutions

First sales training course
that changed things permanently

I can honestly say that you have delivered a measurable level of extra sales and changed the culture in the team. We have all been on training courses but this is the first that changed things permanently whilst being fun at the same time. 

Head of UK Sales – Financial Services

Incredible Impact

I just wanted to show my gratitude for the impact Longley Sales Academy had on my career. Our meetings had an incredible impact and have influenced everything I have done since then. I am becoming more and more successful in what I do and this is highly attributed to what you taught me. 

Sales Manager – Global Manufacturing Client

A Bespoke Sales Training

I worked with the Longley Academy to develop a bespoke training program which all of the sales managers and sales consultants participated in. I can honestly say that it delivered a measurable level of extra sales and changed the culture within the teams. We’ve all been on sales courses, but my engagement with Graham and Sue was the first which ever made me change things permanently. Hard working, dynamic, straight talking and good fun at the same time. I recommend them to anyone! 

UK Sales Director – Financial Services


I have just made an email pitch today based on my learning’s from the course particularly around customer centricity and what we can do for the customer to create high impact. I had been struggling to get in to an account through senior contacts in engineering and management at a high level so based on my learnings in the course I bit the bullet and pitched the CFO of their business constructing the pitch based on the elements learned on the course. I now have a meeting confirmed. RESULT! 

Business Development Manager – Global Manufacturing Company

An Extremely Valuable Interactive Sales Workshop

Longley Sales Academy ran an interactive workshop for a group of Sales Graduates to enhance their skills. The workshop provided significant value to all who participated. It emphasised the importance of placing the customer at the centre of all conversations, putting yourself in the shoes of each stakeholder, determining the customer’s key issues as well as how we can assist to alleviate them. The outcome of the session was that the graduates are now well equipped to facilitate discussions with our clients. An extremely valuable workshop for all levels. 

Deal Execution Manager – Global Consulting

The Longley Sales Academy brought
a sense of fulfilment in my role

I wanted to let you know how much of a difference The Longley Sales Academy has made to my working life, performance and general happiness in my role. This April I finished 148% of target, my best ever year! So far this year I am also off to a very strong start. I can only attribute it to the solid skill set you have taught me. I was a total stick in the mud when it came to sales training. My sales career was spawned in large, fast paced call centres where the generic sales training is churned out on a weekly basis. I was jaded I’ll admit. The Longley Sales Academy was different and as a result I am a changed person. I am more confident in my role and I’m performing better than I ever have done previously. I could go on but in short this is a thank you. If there was ever testimonial that Longley Sales Academy programs work, my sales figures are it! 

Business Development Manager – Healthcare UK

Positive Feedback

I have received overwhelming positive feedback from those I have spoken to in my team in regard to the session, which is excellent. Also, I have started to see a positive difference in both language and behaviour from my team on our weekly call!

Head of Sales – UK Managed Cloud Service Provider


The Longley Sales Academy are excellent, I have used them for my sales teams on numerous occasions with superb results. 

Head of Sales – Financial Services | Investment Management

One Of The Best
Learning Experiences

I personally recommend Graham Cherrett & The Longley Sales Academy. One of the best learning experiences I have been part of was their Sales Training. 

Executive Director | Business Development & Sales – Retail & Technology

Don’t waste time chasing business you will never win

The Longley Academy’s WINPLAN framework gave us all a lot to think about the day after the workshop. We had a really honest discussion about an opportunity we were working on and we agreed as a business to decline chasing the opportunity, so that a) we didn’t waste valuable time on a deal we couldn’t win and  b) we could protect the relationship with the client by not signing up to deliver a product we would probably struggle to deliver, losing out on future profitable business as a result.

Sales Director – Office Space Design & Fit Out, UK

Well Thought Out & Relevant
Sales Training Modules

I have participated in a number of sales training modules with the Longley Academy. Each has been well thought out, relevant and presented excellently. It has improved my selling capability greatly. The coaches are pragmatic and enthusiastic ensuring that the key objectives are met. Use them! 

Strategic Sales Director – UK IT Outsourcing

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